Market Research is essential to staying competitive in your Industry
Did you know that 75 percent of new products eventually fail to attract enough buyers to remain viable? A major reason is the seller's failure to understand market needs.
Don't let it happen to you!
DesignCreatology conducts market research to gauge the performance of existing products, to guide the development of promotional campaigns, and to analyze sales of competitor's products. All of these activities enable our market research consultants to fine-tune your marketing strategies and reach customers more effectively and efficiently.
Market Research Benefits
Effective market research data and competitor analysis provides answers and:
Primary Market Research
DesignCreatology's primary market research services fall into three main categories:
To quantify the needs and concerns of your target market, DesignCreatology can facilitate focus groups, usability testing and surveys.
How can you benefit from focus groups study?
Focus group studies allow you to acquire a great deal of information that can help you:
As the facilitators of your focus group we will:
Conducting a survey is a tool that can help businesses make better decisions, and adjust their marketing strategies. The better a company knows the market they serve, the better they are able to serve it.
Types of Surveys
DesignCreatology is able to conduct mail and online surveys for you or your company. Surveys can be both qualitative and quantitative depending on the number of customers surveyed and the nature of the survey. This market research can help you identify not only the customer satisfaction level with your services and products, but also what can be done to attract and retain customers.